Consolidating a successful growth, the idea of launching a concept store became reality and the design of a visual identity for the brand was mandatory.
To show to the clients the new visual identity a reward card named Dress to YOU was designed so as a new handbag with an unique shape
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/666ee43d733cd17e6423e7dd_rw_1920.jpg?h=8f0c3171d4eab63b7fde865df5d5ce3f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/436d456695b66d6fd88b194f_rw_1200.jpg?h=3736d2810412a424147aa9368284fec0)
The outside colors of the handbags have exuberant Pantone colors, a reference to the neon lights inside the store.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/8c84b6a31ab863aaf86b0156_rw_1920.jpg?h=2e36a3c304dd4c44f68b90729ff4c295)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/b63c3c3c48a5542e22d6d861_rw_1920.jpg?h=31511ecdda72d97a4be5619bc296ba9f)
The movement of the clothe's hangers became the inside of all handbags.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/268f28feecb4ec869619f01c_rw_1920.jpg?h=1c642c0d59b55bb5e1e8d09dc151677e)
The brand 1st concept store and its unique colorful clothe's hanger
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/68083930e6c8219bd9d5d80a_rw_1200.jpg?h=dda496d3fcc8e84fe240727037cc4a03)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/44c3af26399255ece2338bba_rw_1200.jpg?h=9a29699a962f42e8acb0ebeabc248e6a)
Some sketches of the graphic hangers movement and handbag
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/82808ee55f9f56c08ca454e9_rw_1200.jpeg?h=6d0d58ad1846a88f71ab6b8a9a73bae4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/44113a5365e19990debdeed8_rw_1920.jpeg?h=edda9862e35baf4739c69c3f8752fe79)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/e05700bdb9e93928b99b63b4c5a8c681/66160c4d19a6e4b57d9fc967_rw_1200.jpeg?h=79b6f4586be9f856f334e7c366942772)